PPC Works! - Get more Customers
Did you know that you can target customers geographically with Google adwords?
In these challenging times it’s always a good idea to get the most from your marketing spend.
What’s adwords? Adwords is an easy way of advertising on Google, the ‘sponsored listings’ are the 2 or 3 that appear at the top or on the right hand side of the search. Adwords is a quick effective way of getting traffic to your website or shop.
To add to this you can now target customers geographically! Google has an 85% IP lookup success; this means that when you perform a search 85% of the time they know which geographic area you are in! Sounds a little bit like big brother but as an advertising tool it can be very useful. It allows you to target who your paid advertising is seen by which, if your service is relevant to a geographic region or area can be a real benefit. Also people often prefer to deal with local companies which can therefore increase the likely-hood of a user clicking your advertisement and going to your site.
Reduce unwanted spend > increase click through rates > convert more sales.
If you would like to know more about pay per click advertising or any aspect of web or traditional marketing give us a call or drop us an email.
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